Conversion & Retention

Turn first‑time donors into lifelong supporters

Retention is mission‑critical—but with donor participation declining and 55% of donors lost each year, nonprofits can’t afford short‑term fixes. We help you convert more first‑time givers, deepen loyalty, and build sustainable revenue across every channel.

Grow Support That Stays

Creating donor experiences that inspire repeat giving

Most organizations work tirelessly to attract new donors—yet the average donor retention rate hovers around 45%, meaning more than half of donors give once and never return. AGP helps nonprofits break that cycle by strengthening the relationships that matter most. Our approach blends behavioral insights, emotionally resonant storytelling, and intelligent segmentation to keep donors connected long after their first gift. As David Sacchetti, AVP, Client Strategy, often says, “Retention is the art of proving to donors that they matter—and showing them why their impact matters even more.” With our omni‑channel strategy and decades of nonprofit experience, we help you cultivate lasting loyalty that powers your mission forward.

Data-driven donor insights

Unlock the patterns behind donor behavior to identify who’s likely to stay, who’s at risk, and where to focus your energy. Our analytics tools and expertise help you create smarter segmentation, stronger connections, and better long‑term value across every channel to help you retain your donors.

Audience Insights Solutions

Journeys that deepen loyalty

We design personalized, omni‑channel journeys that nurture supporters from their first gift to lifelong commitment. Through tailored storytelling, intentional touchpoints, and meaningful impact moments, we help you build donor experiences that inspire repeat giving and sustained engagement.

Discover Our Multichannel Approach

What We Offer

Services and technology designed for conversion & retention

Advertising & Media
Conversion Optimization
GivingDNA
Donor & Member Renewal
Email & Automation
Events & Peer-to-Peer
Journey Mapping
Multichannel Fundraising
SMS & Text Messaging
Strategic Segmentation
Stewardship & Upgrade
Sustainer and Mid-level Donor Programs

Discover what’s possible with better retention.

Let’s Talk Strategy

90% lift in response rate

AGP helped NAMI overhaul its new‑donor experience with smarter segmentation, refreshed creative, and a unified omni‑channel strategy—strengthening early engagement, improving donor quality, and laying the groundwork for higher second‑gift conversion and long‑term retention.

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43% increase in donors

For City of Hope, AGP combined emotional storytelling and real urgency to drive high‑converting Giving Tuesday results. The campaign also deepened donor connection, laying the foundation for stronger retention, repeat giving, and sustained engagement beyond a single moment.

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2x+ increase in new monthly sustainers YoY

Through smart segmentation and urgency‑driven messaging, AGP helped this food bank double monthly sustainer growth year over year—proving how targeted conversion strategies can accelerate recurring giving, deepen loyalty, and create reliable revenue that sustains mission impact over time.

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Ready to build donor loyalty, boost retention, and grow sustainable support for your mission.

Let’s Talk

The most successful nonprofits don’t chase transactions — they cultivate trust. When you invest in meaningful donor experiences, conversion climbs, retention stabilizes, and your mission gains momentum that lasts.
Alyssa Boger
EVP, Client Relationships

Experts