faith-based
Turningshared purpose into mission-focusedgenerosity Â
shared purpose into mission-focused
Your mission is rooted in faith and lived through service. You’re creating community, inspiring generosity, and advancing belief in action. AGP is your trusted partner to help you inspire sustainable generosity, so your work endures and moves people forward.Â
About
Why AGP is your values-aligned partner
Faith sits at the heart of why people give—and why missions endure. For more than 25 years, AGP has partnered with more than 50 faith-based organizations to translate belief into sustained generosity, growth, and impact. Our roots in this sector run deep, shaped by a shared conviction that faith can inspire purpose, community, and life transformation. Today’s faith organizations face a more complex landscape, where trust must be earned, participation must be invited, and impact must be clearly demonstrated. We help faith-based leaders honor their mission while adapting strategies that engage new generations, steward donors with integrity, and fuel long-term ministry impact.
25%
YOY revenue increase
$500k
endowment pledge
450%
raised over goal
Who We Serve
What We Offer
Services and technology designed for Faith-Based organizations
- Direct Mail
- Advertising & Media
- Analytics & Performance Management
- Strategic Planning
- Mid-level & Major Gifts
- GivingDNA
- Sustainer Programs
Faith-forward generosity strategyÂ
AGP understands how your faith shapes how generosity is expressed. We help you lead with authentic belief while applying proven fundraising strategy – aligning mission, storytelling, and donor experience to inspire deeper participation and sustained support.Â
Recurring giving for stabilityÂ
Thriving faith-based organizations build generosity that lasts. We design and grow sustainer programs for today’s giving environment while reflecting shared values, strengthening community connection, and providing reliable funding so your mission can endure through seasons of change.Â
Insight-led Stewardship
Stewardship today requires clarity and trust. Using donor insight, analytics, and integrated execution, AGP helps you understand your supporters, demonstrate impact, and engage each generation with transparency – without compromising who you are.Â
Turning conviction into action, so faith continues to move people forward
Results
Grounded in faith. Driven by impact.
Washington National Cathedral’s First-Ever Giving Day Yields Sizable Results
With the help of AGP, Washington National Cathedral launched their first-ever Giving Day. With an omnichannel approach, they surpassed their goals and raised $400k.
Moody Bible Institute’s Transformative Year-End Campaign
In partnership with Allegiance Group + Pursuant (AGP), the Moody Bible Institute launched a transformative year-end campaign to maximize donor potential and elevate its fundraising efforts. With the innovative GivingDNA platform, it aimed to identify and engage donors who were poised to increase their giving levels.
Uncover Major Gifts Prospects Effortlessly
AGP + GivingDNA Team helps the Lutheran Hour Ministries secure major gifts through smart segmentation.
Trusted partnerships that grow missions
Our Experts
People who respect your mission
Kim Richardson
Alyssa Boger
Tim Thornburg
Kara Rachel
Faith moves people. Strategy helps it endure.
Updates & Resources
Insights for Health & Human Services leaders
Stay ahead with ideas that move nonprofits forward
Get the latest AGP guides, webinars, articles, and podcasts in your inbox, curated to sharpen your strategy and keep your mission moving forward
FAQs
What types of faith-based organizations do you serve?
We work with ministries, churches, publishers, broadcasters, educational institutions, and faith-rooted human service organizations —each with unique missions, audiences, and expressions of generosity.Â
Our approach is faith-forward and mission-aligned, ensuring strategy, messaging, and donor experience reflect your beliefs, values, and voice – never generic or transactional.Â
What are the fundraising challenges faith-based organizations are facing today
Faith-based organizations balance honoring tradition and theology while adapting to cultural shifts, digital engagement, and generational change. We help you navigate these realities with faith-forward strategy—strengthening trust, demonstrating stewardship, and inviting generosity without compromising belief or mission.Â
Can you work with our in-house development team – even for small organizations?
Yes. We come alongside your team as a partner, not a replacement – complementing existing expertise, respecting your culture and theology, and integrating seamlessly with your workflows, tools, and leadership structure.Â
How do you measure success and ROI?
We focus on meaningful conversion metrics – donor growth, retention, upgrades, and lifetime value – rather than vanity metrics alone. Success is measured by generosity sustained over time, not just short-term activity.Â
Can you help us engage younger generations of donors?
Absolutely! We help faith-based organizations connect with younger donors through authentic storytelling, digital-first experiences, and clear demonstrations of impact—without abandoning tradition or core beliefs.Â
How long does it take to see fundraising results?
You can often see early indicators like engagement and conversion lifts within the first campaign cycle. Sustainable growth typically builds over several months as messaging, channels, and donor journeys are refined for long-term generosity.Â
