Hospitals
Fuelingthe next generation of Hospital philanthropyÂ
the next generation of Hospital philanthropyHospitals face rising demand, constrained resources, and increasingly complex donor expectations. Direct mail generates $7 across all channels for every $1 raised, and one-in-three major gifts begin with annual giving—proof that integrated, human-centered philanthropy is more critical than ever.  Â
About
Why Hospitals choose AGP
Hospital foundations don’t need cookie-cutter fundraising—they need partners who understand operational realities. AGP works seamlessly with in-house teams, gift officers, marketing, and stewardship to reduce silos and accelerate results. We support what teams are already doing while adding the analytics, strategy, and execution capacity needed to grow. We understand that retention has become more critical than acquisition as donor counts decline. Our approach strengthens stewardship, stabilizes revenue, and builds durable donor relationships hospitals can rely on year after year.
37+m
annual giving revenue
39%
donor retention
50%
major donors from annual giving
Hospitals We Serve
What We Offer
Fundraising solutions built for hospital foundations
Boost mid-level giving programsÂ
AGP helps hospital foundations identify and cultivate mid-level donors, building a strong pipeline to support current initiatives and future growth. Â
Our approach leverages data-driven insights to maximize engagement and long-term contributions.Â
Grateful Patient fundraising made effective
We designed targeted grateful patient programs that engage donors while respecting privacy and compliance standards.  Our campaigns increase acquisition, upgrades, and retention rates, turning patient goodwill into sustained giving.Â
Data-driven insights for donor growthÂ
AGP uses advanced analytics to uncover donor behavior patterns, optimize communications, and identify high-potential prospects. Hospitals gain actionable insights that drive revenue, improve stewardship, and strengthen donor relationships.Â
Turn hospital data into revenue growth and stronger retention to sustain philanthropy long-term.
Results
Long-term results for Hospital fundraising. Â
$11 average ROI, 7 times greater than typical
Insights from GivingDNA helped development leaders craft a campaign that led to more than half of identified donors making their largest gift ever. It was the first time donors had ever been asked to increase their giving through direct mail.
Donor journey mapping uncovers mid-level audience
Through a donor journey mapping exercise, AGP identified upgrade prospects at the mid-level range. A targeted direct-mail campaign led to significantly increased donor gifts and ROI for the health system.
Record-breaking Giving Tuesday results
AGP powered City of Hope’s Giving Tuesday with emotional storytelling, a 5× match incentive, and multi‑channel strategy—delivering a 19% revenue increase, 43% more donors, and deeper engagement across direct mail, digital ads, email, and SMS.
Driving revenue where Hospitals need it mostÂ
our experts
The team behind Hospital philanthropy success Â
Alyssa Boger
Jessica Woodard
Whitney Norman
Molly Heidbrink
Megan Garner
Laura Hinrichsen
Ashlee Wilhite
Emily Gassman
Discover new donors and deepen relationships for future growth
Updates & Resources
Insights for Hospital leaders
Key insights and strategies for hospital fundraisingÂ
Get expert guidance, actionable tips, and the latest in hospital philanthropy in your inbox. Strengthen donor relationships with human-focused fundraising.Â
FAQs
How quickly can we expect measurable revenue results from AGP’s hospital fundraising programs?
Hospitals often see early wins in just a few months, especially in annual and mid-level giving, with more substantial pipeline and major donor results unfolding over time.Â
Can AGP work with our existing in-house development or foundation team – even if we have limited staff?
We provide strategic staff augmentation to complement your team, offering expertise in digital strategy, analytics, and campaign management to extend internal teams, increase capacity, and maximize philanthropic impactÂ
How does AGP measure ROI for hospital fundraising programs?
We focus on donor conversions, upgrades, and retention rather than vanity metrics like opens or impressions to ensure your investment translates directly into revenue.Â
How does AGP support annual, mid-level, and monthly giving programs?
AGP treats the annual fund as a growth engine, cultivates mid-level donors with personalized engagement, and builds recurring (sustainer) programs. These strategies provide predictable revenue and strengthen long-term donor loyalty.
How do you navigate hospital-specific challenges such as HIPAA or internal silos?
We implement secure, compliant processes and bridge development, marketing, and leadership teams, enabling smooth communication and effective donor engagement.Â
What multi-channel approaches does AGP use to maximize engagement?
AGP blends direct mail, digital engagement, email, SMS, and online acquisition, so hospitals reach donors wherever they are — increasing reach, retention, and revenue. Â
What makes AGP’s approach to donor engagement unique
We focus on human connection and authentic storytelling. Our strategies map the donor journey, break down silos across hospital departments, and ensure supporters feel connected, recognized, and inspired to give.Â
