Turn viewers and listeners intolifelongchampions of Public Media

We start by listening. Every public media station has a unique audience mix and revenue profile. Our team builds customized strategies based on your specific goals—whether that’s growing your audience, stabilizing revenue, modernizing digital fundraising, or improving long-term donor value. We combine deep public media expertise with data-driven insights to ensure strategies are practical and aligned with your station’s realities—not a one-size-fits-all playbook.

AGP has a long track record of helping public media stations increase revenue, improve efficiency, and strengthen donor relationships. Our case studies demonstrate outcomes such as increased average gifts, stronger newsletter and digital revenue, improved donor retention, and sustained growth in key segments like upgrade and mid-level donors. We’re transparent about performance and happy to share examples from stations comparable in size, market, and licensee type.

Our technology ecosystem—including the AGP CRM, Allyra, Essential Dashboard, and GivingDNA—is designed specifically for public media fundraising. Beyond implementation, we provide onboarding, training, and ongoing support so your team feels confident using the tools and can quickly turn data into action.

We build fully integrated omni-channel programs that connect direct mail, email, SMS, and digital advertising efforts into a cohesive donor experience. Rather than treating channels in silos, we optimize messaging, timing, and audience targeting across touchpoints to maximize response and long-term value—while ensuring your brand and voice remain consistent everywhere donors engage. 

We offer flexible staff augmentation services that allow us to operate as an extension of your team. Our experts provide hands-on, keyboard-level support—helping with tasks like monthly administrative processes, pulling campaign files, and even processing contributions if needed—so your team can maintain momentum without adding permanent staff. 

Our approach spans the full donor lifecycle—from acquisition and renewal to sustainer growth, mid-level development, and stewardship. We help stations rebalance their programs to reduce over-reliance on any single revenue stream and focus on building durable, donor-centered relationships that drive long-term stability, not just short-term wins. 

Data transparency is core to how we work. Through our team’s analytics and insights expertise—along with tools like GivingDNA and the Essential Dashboard—we deliver clear, actionable reporting that fundraising teams and leadership can actually use. You’ll have visibility into performance, trends, and opportunities, paired with strategic guidance on what the data means and how to act on it.