AI is showing up everywhere in marketing, but for many nonprofit teams, it still feels unclear, overwhelming, or disconnected from day-to-day work. This webinar is designed to cut through the noise and focus on how marketing and fundraising professionals can realistically use AI today to save time, sharpen thinking, and support more human-centered work rather than replace it.
Watch Ren John, VP of AI Strategy & Solutions, and Ashleigh Lambert’s, VP of Client Strategy, conversation grounded in how teams are using AI responsibly within their organizations. Instead of theoretical overview, the session focuses on three clear use cases nonprofit marketers and fundraisers return to again and again: research, efficiency and automation, and brainstorming.Â
You’ll hear real examples of how AI can help teams synthesize research, better understand audiences, summarize existing materials, and speed up planning and administrative work. You’ll also learn how teams are using AI as a brainstorming partner to test campaign concepts, generate options, and bring structure to early-stage ideas. Along the way, the presenters share best practices for training AI tools on brand and audience voice, plus common pitfalls to avoid when accuracy, trust, and credibility matter.Â
This session is ideal for nonprofit marketing and fundraising professionals who want practical guidance, clearer guardrails, and realistic examples they can apply immediately, whether they’re just getting started with AI or looking to use it more intentionally across their work.
*Download the slides by clicking the button at the top right of the video
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Ren John is the VP of AI Strategy & Solutions at Allegiance Group + Pursuant (AGP), where he leads the growth, positioning, and architecture of AI-driven services for nonprofits and associations. With over 20 years of experience in technology consulting and digital transformation, Ren brings a rare combination of deep technical roots and strategic vision, having evolved from hands-on software engineering and technical leadership into an executive role focused on applied AI for mission-driven organizations.Â
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Ren architects AI-enabled solutions spanning intelligent search, conversational AI, automated translation, and content recommendation engines for clients including Parents as Teachers National Center (PATNC), the Advertising Research Foundation (ARF), and AVAC. He also leads internal AI enablement at AGP, building training programs, prompt frameworks, and governance standards that drive adoption across teams.Â
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Ren holds a B.S. in Computer Science from the University of Maryland, College Park.Â
As the VP of Client Strategy, Ashleigh brings deep fundraising and marketing expertise to support our clients’ needs. With over 20 years of in-house nonprofit and agency experience, Ashleigh takes a holistic approach to elevating client missions to deliver the most impact. Her passion lies in strategic omnichannel planning, content strategy, emotive storytelling, and connecting the dots for your organization to work smarter, not harder. The end goal, ensuring you build deep connections with your supporters.
Ashleigh has had the privilege of working with a variety of esteemed organizations, including the City of Hope, BrightFocus Foundation, CoreNet, Ocean Conservancy, Chesapeake Bay Foundation, League of Women Voters, Food Allergy Research & Education, National Trust for Historic Preservation, The Audubon Society, Human Rights Watch, The Colorado Health Foundation, INFORMS, The ALS Association, truth Initiative, and Feeding America.
