With shifts in federal funding, nonprofits must accelerate their efforts to grow their audience of engaged constituents and donors. Your website is a key touchpoint in a potential donor’s relationship with your organization. It should meet potential donors where they are and ultimately drive engagement. Is your website working hard enough to inspire and convert potential supporters?

Watch AGP’s TJ Peeler, Joe McLaughlin, and Ashleigh Lambert share expert insights on optimizing your nonprofit’s website to attract new donors. You’ll learn key strategies to enhance user experience, improve donation flows, and create compelling content that drives action.

Facing roadblocks at the start of 2025?

We Can Help
  • Analytics & Performance Measurement
  • Brand & Creative
  • SEO & AI Optimization
  • Acquisition & Reactivation
  • Conversion & Retention
  • Donor Prioritization & Upgrade
  • Nonprofits

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TJ Peeler

TJ Peeler

VP, Client Strategy

TJ Peeler is Vice President Client Strategy at AGP, where she advises nonprofits and associations on how to build digital and web experiences that actually work. Her work sits at the intersection of content, user experience, and data, ensuring the right information reaches the right audience at the right moment. With deep expertise in content design, UX strategy, and research, TJ helps teams decide what to say, where to say it, and why it matters; translating complexity into websites that are clear, usable, and built to last. She has partnered with organizations including AARP, Mass Audubon, the Truth Initiative, and the League of Women Voters.

Joe McLaughlin

Joe McLaughlin

VP, Analytics & Optimization

Ashleigh Lambert

Ashleigh Lambert

VP, Client Strategy

Ashleigh Lambert is Vice President of Client Strategy at AGP, where she helps nonprofits strengthen fundraising performance, donor engagement, and brand impact. With more than 22 years of experience leading initiatives from both the nonprofit and agency side, she brings a unique perspective on what it takes to move strategy from concept to results. Her expertise includes fundraising, marketing, brand positioning, and storytelling, and she has partnered with organizations ranging from City of Hope and Feeding America to Human Rights Watch and Ocean Conservancy.