Podcast
Beyond Transactions: How Relationship Fundraising Builds Donor Loyalty and Lifetime Value
Nonprofits, Strategy & Planning
About a decade ago, we partnered with Drs. Adrian Sargeant and Jin Chang to sponsor their research on relationship fundraising. Today, we revisit their findings to see what lessons still hold — and where there’s room to grow. Chief Strategy Officer Trent Ricker unpacks the strategies you can use to turn transactions into relationships.
Article
Transcending the Transaction: Relationship Fundraising
Nonprofits, Strategy & Planning
There’s one simple truth in fundraising: people will support the things they care most about. However, a single gift doesn’t necessarily imply a deep-seated concern for the issues you aim to solve. At a deeper level, fundraising is transactional: I give you something, and you give me something in return for my charity.
Article
Explore Multichannel Fundraising Advice from the Experts
Nonprofits, Strategy & Planning
Multichannel fundraising involves using several communication channels to engage your supporters. Get advice from the experts in this comprehensive guide.
Article
How to Grow Your Impact with Nonprofit Omni-channel Marketing
Nonprofits, Strategy & Planning
Omni-channel marketing integrates various communication channels to create unified experiences. Explore the basics of this method and how to get started.
Article
Harnessing SMS in Fundraising: Six Tips for Fundraising Success
Nonprofits, Strategy & Planning
A recent study showed Americans check their phones as often as every five minutes. The good (or not so good) news is that your donors are likely just as addicted to their devices as you are. It’s no wonder that SMS, or text, messaging has emerged as a powerful tool for organizations to connect with and communicate with donors and supporters.
Podcast
Text Your Way to Fundraising Success: Unlocking the Power of SMS for Nonprofit Fundraising
Nonprofits, Strategy & Planning
With the decline of traditional telemarketing and cluttered inboxes, SMS messaging is a less intrusive and effective way to reach donors that’s only growing in popularity. In this episode, we talk with Stephanie Drahan and David Sachetti about SMS, why it’s an important tactic, and how it can be leveraged in fundraising campaigns.
Article
Successful Nonprofit Digital Advertising Trends in 2024
Nonprofits, Strategy & Planning
As we wrap up another calendar year-end (CYE), one key takeaway has emerged: digital advertising continues to be a powerhouse in driving nonprofit growth. Despite challenges in traditional fundraising channels, digital ads have proven to be instrumental in acquiring new donors, generating revenue, and amplifying the effectiveness of integrated campaigns.
Article
Mapping Our Way to an Inclusive Donor (and Team) Experience
Hospitals & Healthcare, Nonprofits, Strategy & Planning
Recently, Intermountain Health undertook a two-day Donor Journey Mapping Exercise to create a strategy to engage new donors with the capacity to become mid-level donors. Their goals were to identify and refine more strategic new donor journeys to drive stronger retention, earlier upgrades, and increase the number of donors giving $1k+ annually.
Podcast
Matching Gifts, Maximized: Uncovering Year-Round Potential to Drive Donations
Nonprofits, Strategy & Planning, Double the Donation
We talk with Amelia Baumann from Double the Donation about the benefits of promoting matching gifts throughout the year. The potential is massive: 84% of donors are more likely to give if they know a match is offered, and 70% more donors respond to fundraising appeals that mention matching.
Article
Double (or Triple) Your Donations with Corporate Matching Gifts
Nonprofits, Strategy & Planning, Double the Donation
Matching gift opportunities can double or even triple the donations you receive at the end of the year. We often see these during Giving Tuesday or year-end campaigns, but have you considered how matching gifts can accelerate your campaigns year-round?
Article
2025 Predictions for Nonprofits
Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA
On the heels of a record-breaking Giving Tuesday, nonprofits appear to be on track to see increases in year-end and overall giving. Could these gains be teeing up more growth in 2025?
Guide
Which CMS is Right for Your Nonprofit? A Comparison Chart
Nonprofits, Website Development, Drupal, Sitefinity, WordPress
Choosing the right Content Management System (CMS) is a critical decision for nonprofits and associations. Download our free CMS Comparison Chart to explore how Drupal, WordPress, and Sitefinity stack up.