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    Article

    How Updating Content Can Boost Your SEO Strategy

    Nonprofits, Strategy & Planning

    The internet is overrun with content. Even with 8.5 billion searches a day, it can still be difficult for your content to stand out. Producing more blog posts and web pages isn’t the answer. Today’s algorithms — and audiences — favor quality over quantity.
    Podcast

    Maximizing SEO for Nonprofits: Why Less Content, Done Right, Drives Bigger Results

    Nonprofits, Strategy & Planning

    In this episode, we discuss what makes content effective. We also explain why updating your existing content is a better SEO strategy. You’ll build on established traction and set yourself apart as a subject matter expert who keeps up with the latest trends and research.
    Webinar

    How Nonprofits Can Tell Powerful Stories Using Data Visualization

    Nonprofits, UX & Visual Design

    Learn how to transform your nonprofit's data into compelling visual stories that inspire action and drive impact, featuring insights from industry experts.
    Article

    Using Technology to Build Transparency That Brings Long-Term Support

    Nonprofits, 50, Strategy & Planning

    “Where does my donation go?” “How are you using my gift to make a difference?” Fundraisers hear questions like this regularly. Donors want clear proof that their precious dollars will make an impact. But beyond reporting standards, transparency is critical to building long-term, loyal support among your donors.
    Podcast
    Beyond the Thank-You: How Technology and Transparency Drive Donor Loyalty

    Beyond the Thank-You: How Technology and Transparency Drive Donor Loyalty

    Nonprofits, 50, Strategy & Planning

    We talk with Christa Stelzmuller, CTO at charity: water, about how the nonprofit uses technology to show precisely how many people benefit from each water well or filter they install. As a result, the organization has built a robust network of loyal supporters.
    Article
    digital accessibility

    Make Your Nonprofit’s Digital Campaigns Accessible for Year-End Success

    Nonprofits, Digital Marketing, Strategy & Planning, UX & Visual Design

    Accessibility isn’t just the right thing to do — it’s a smart strategy. Discover how optimizing your website and digital campaigns for accessibility can engage more supporters and boost year-end results.
    Article

    Building a Digital Presence Through Paid Media: It’s Easier Than You Think

    Nonprofits, Digital Marketing, Strategy & Planning

    Think a paid media strategy is too expensive? Think again. Nonprofits of all sizes and with any budgets can use the data from their owned media to kick off their paid media efforts.
    Guide

    The Ultimate Guide to Giving Tuesday 2024 

    Nonprofits, Strategy & Planning

    Can you believe we’re already counting down to the end of the year? This is a pivotal time — most nonprofits will bring in 25–30% of their annual budget over the next two months. And while it may seem early to talk about Giving Tuesday 2024, it’s never too soon to start planning.
    Podcast
    Solving the Paid Media Puzzle: Unlock New Donor Relationships and Digital Growth

    Solving the Paid Media Puzzle: Unlock New Donor Relationships and Digital Growth

    Nonprofits, Digital Marketing, Strategy & Planning

    The digital landscape constantly evolves. Changing algorithms, shifting audience preferences, and privacy concerns can be challenging to sort through. Paid media can help you solve this puzzle. Our Chief Strategy Officer Trent Ricker, talks with VP of Advertising Laura Hinrichsen about how nonprofits can use paid media tactics to build a strong digital presence.
    Podcast
    Unlocking Donor Insights: The Power of Journey Mapping & Touchpoint Audits

    Unlocking Donor Insights: The Power of Journey Mapping & Touchpoint Audits

    Nonprofits, Strategy & Planning

    Omni-channel fundraising strategies are the foundation of every nonprofit we work with. But to ensure you're reaching the right donors with the right messaging, you need to step back and evaluate every constituent relationship and communication.
    Article
    elevator

    Nonprofit Elevator Pitch: Tips for Crafting Your Appeal

    Strategy & Planning

    Use these tips and examples - plus a template - to create an effective nonprofit elevator pitch for your organization.
    Podcast

    How to Make Your Brand Go Beyond Relevant to Irresistible with Cynthia Round

    Nonprofits, Strategy & Planning

    How is your nonprofit's brand significant in the lives of your loyal users? That's the question branding expert Cynthia Round asks every organization that works with her. The reason? Studies have shown that building and maintaining an emotional connection with your users is what inspires their loyalty.