Great fundraising isn’t just about showing up — it’s about having the right game plan. Watch our power-packed webinar where Philabundance shared how they’re scoring big with strategic partnerships that connect with sports and music fans in the Philadelphia area.


Our expert lineup broke down:
🏆 Game-Winning Partnerships – How collaborations with sports teams and music events amplify donor engagement.
🎯 Creative Play Calls – Campaign strategies that use social media, live events, and promotions to turn fans into supporters.
📊 Scouting New Audiences – Identifying and targeting potential donors based on their passions.
📈 Measuring Success – Tracking and analyzing results to keep your fundraising strategy ahead of the competition.

Meet the All-Star Speakers:
🏅 Liz Lowe, VP, Client Relationships, AGP
🏅 Rick Roddam, Supervisor, Advertising, AGP
🏅 Samantha Henry, Annual Fund Manager, Philabundance

  • Advertising & Media
  • Audience Experience & Research
  • Audience Insights & Market Research
  • Donor Prioritization & Upgrade
  • Arts & Culture
  • Environment & Animal Welfare
  • Faith-Based
  • Food Bank
  • Health & Human Services
  • Hospital
  • Professional Associations
  • Public Media
  • Societal Benefit

Hosted By

Liz Lowe

Liz Lowe

VP, Client Relationships

Liz Lowe serves as Vice President of Client Relationships at AGP, where she leads data‑driven fundraising strategy for nonprofit organizations. With more than 20 years of experience across fundraising, data management, analytics, production, digital, and media brokerage, Liz brings a uniquely practical perspective to direct response marketing. She is known for turning complex data into actionable insight that improves performance and increases impact. Liz leads AGP’s Food Bank and Human Services vertical, combining her passion for food access with strategies that help organizations better serve their communities.

Rick Roddam

Rick Roddam

Supervisor, Integrated Media Solutions

Rick Roddam is an Advertising Supervisor for AGP, overseeing digital advertising programs for a variety of nonprofit organizations, including several food banks. Prior to joining AGP, Rick worked as a Marketing Director for a regional automotive chain and in the broadcast industry as an Operations Manager and on-air talent. Away from work, Rick serves as a volunteer tour guide for the Office of Historic Alexandria in Alexandria, VA, and is a passionate fan of music, sports, food, and history.

Samantha Henry

Samantha Henry

Annual Fund Manager, Philabundance