Email & Automation
Email remains the most effective digital channel for building relationships, inspiring generosity, and sustaining long-term support. Our Email & Automation expertise helps nonprofits move beyond one-off sends to intentional, data-informed journeys that respect supporters while advancing revenue and mission goals.
What We Offer
Strategic email programs built for growth
- Acquisition & List Growth
- Content Strategy & Copywriting
- Conversion Optimization
- Creative & Design
- Donor & Member Renewal
- Events & Peer-to-Peer
- Advocacy Activation
- Strategic Segmentation
- Stewardship & Upgrade
- Strategic Planning
- Testing & Optimization
- Sustainer & Mid-level Donor Programs
Results
Smarter email. Stronger results.
40% increase in annual digital revenue
Since 2018, AGP has been working with the Chesapeake Bay Foundation (CBF) to strategically grow its digital fundraising program in support of its mission to Save the Bay®.
Doubling Sustainer Growth
A rapid-response digital campaign that doubled new monthly donors and tripled monthly revenue year over year for a regional food bank.
77% higher overall response rate than M+R benchmarks
AGP Direct Response Team helps the Minnesota Zoo Foundation get stellar results in state-wide fundraising day.
Why AGP
Campaign Strategy & Planning
Design email strategies aligned to goals, audiences, and calendars—ensuring each theme and message has purpose, timing, and a clear role
Automated Journeys & Logic
Build lifecycle-based automations that respond to a supporter’s behavior and stage, from welcome and renewal to reactivation and upgrade.
Copywriting & Creative Direction
Craft donor-centered email copy that is emotionally resonant, brand-aligned, and designed to drive action and trust.
Template & System Management
Design, build, and manage email templates, HTML, QA, and deployment for consistency, accessibility, and performance.
Segmentation & Personalization
Use behavioral and transactional data to segment audiences and deliver relevant, respectful messages at scale.
Reporting & Optimization
Track performance, surface insights, and continuously refine strategies to improve engagement, conversion, and long-term value.
Partnerships that move missions
Experts
Our Strategists
Ashleigh Lambert
Stephanie Drahan
JC Bouvier
Ashlee Whilhite
Keith Kolb
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Related
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FAQs
What email platforms do you support?
We work across leading nonprofit and commercial email platforms, including Blackbaud Luminate Online, Engaging Networks, EveryAction, Salsa, CharityEngine, Salesforce Marketing Cloud, HubSpot, Mailchimp, and Constant Contact. Our approach is platform-agnostic, so strategy and outcomes always come first.
How long does it take to see results from email and automation?
Some improvements can be seen quickly, especially in deliverability, engagement, or conversion. Meaningful, sustained results typically build over several months as strategies, testing, and automation mature.
Can you work alongside our in-house development or marketing team?
Yes. We frequently partner with in-house teams, complementing internal capacity with strategy, execution support, and specialized expertise while maintaining clear roles and collaboration.
How do you measure success for email programs?
We focus on conversion, retention, and long-term donor value—not vanity metrics alone. Performance is evaluated through engagement trends, revenue impact, lifecycle movement, and program sustainability.
How do you protect deliverability and list health?
Deliverability is foundational to our work. We prioritize list hygiene, sender reputation, authentication best practices, and responsible segmentation to ensure emails reach inboxes and remain trusted.
Do you focus more on automation or one-time campaigns?
Both. One-time campaigns drive urgency and response, while automation creates consistency and scale. The strongest programs use both strategically across the donor lifecycle.
How do you avoid overwhelming supporters with too many emails?
We design programs around supporter experience, using segmentation, cadence planning, and behavioral triggers to ensure messages feel relevant, timely, and respectful.