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    Article

    Harnessing SMS in Fundraising: Six Tips for Fundraising Success

    Nonprofits, Strategy & Planning

    A recent study showed Americans check their phones as often as every five minutes. The good (or not so good) news is that your donors are likely just as addicted to their devices as you are. It’s no wonder that SMS, or text, messaging has emerged as a powerful tool for organizations to connect with and communicate with donors and supporters.
    Podcast
    Text Your Way to Fundraising Success: Unlocking the Power of SMS for Nonprofit Fundraising

    Text Your Way to Fundraising Success: Unlocking the Power of SMS for Nonprofit Fundraising

    Nonprofits, Strategy & Planning

    With the decline of traditional telemarketing and cluttered inboxes, SMS messaging is a less intrusive and effective way to reach donors that’s only growing in popularity. In this episode, we talk with Stephanie Drahan and David Sachetti about SMS, why it’s an important tactic, and how it can be leveraged in fundraising campaigns.
    Article

    Successful Nonprofit Digital Advertising Trends in 2024 

    Nonprofits, Strategy & Planning

    As we wrap up another calendar year-end (CYE), one key takeaway has emerged: digital advertising continues to be a powerhouse in driving nonprofit growth. Despite challenges in traditional fundraising channels, digital ads have proven to be instrumental in acquiring new donors, generating revenue, and amplifying the effectiveness of integrated campaigns.
    Article

    Mapping Our Way to an Inclusive Donor (and Team) Experience

    Hospitals & Healthcare, Nonprofits, Strategy & Planning

    Recently, Intermountain Health undertook a two-day Donor Journey Mapping Exercise to create a strategy to engage new donors with the capacity to become mid-level donors. Their goals were to identify and refine more strategic new donor journeys to drive stronger retention, earlier upgrades, and increase the number of donors giving $1k+ annually.
    Podcast
    Matching Gifts, Maximized: Uncovering Year-Round Potential to Drive Donations

    Matching Gifts, Maximized: Uncovering Year-Round Potential to Drive Donations

    Nonprofits, Strategy & Planning, Double the Donation

    We talk with Amelia Baumann from Double the Donation about the benefits of promoting matching gifts throughout the year. The potential is massive: 84% of donors are more likely to give if they know a match is offered, and 70% more donors respond to fundraising appeals that mention matching.
    Article

    Double (or Triple) Your Donations with Corporate Matching Gifts

    Nonprofits, Strategy & Planning, Double the Donation

    Matching gift opportunities can double or even triple the donations you receive at the end of the year. We often see these during Giving Tuesday or year-end campaigns, but have you considered how matching gifts can accelerate your campaigns year-round?
    Article
    2025

    2025 Predictions for Nonprofits

    Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA

    On the heels of a record-breaking Giving Tuesday, nonprofits appear to be on track to see increases in year-end and overall giving. Could these gains be teeing up more growth in 2025?
    Guide
    Which CMS is Right for Your Nonprofit? A Comparison Chart

    Which CMS is Right for Your Nonprofit? A Comparison Chart

    Nonprofits, Website Development, Drupal, Sitefinity, WordPress

    Choosing the right Content Management System (CMS) is a critical decision for nonprofits and associations. Download our free CMS Comparison Chart to explore how Drupal, WordPress, and Sitefinity stack up.
    Podcast

    How to Choose the Best Content Management System for Your Nonprofit Website

    Nonprofits, Analytics & Insights, Website Development

    Depending on the size of your organization, your site could have anywhere from hundreds to thousands of pages — that’s a significant amount of content to manage. On this episode we talk about how a CMS can make your website more efficient and effective.
    Article

    AGP Clients Boast Record-Breaking Giving Tuesday Results!

    Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning

    Discover the winning strategies behind AGP clients’ record-breaking Giving Tuesday 2024 results, from omni-channel excellence to early campaign planning and data-driven decision-making.
    Article

    How to Choose the Right CMS for Your Nonprofit

    Nonprofits, Professional Associations, Analytics & Insights, Strategy & Planning, Technology Evaluations, Website Development, Drupal, Sitefinity, WordPress

    Your website is a critical piece of your brand and its identity online. Choosing the right CMS is essential to achieving a high-quality website that ensures your supporters can find you and gives your organization credibility. Rather than being a comprehensive vault of everything your organization does, your site can fulfill a specific action in the user journey.
    Article

    How Updating Content Can Boost Your SEO Strategy

    Nonprofits, Strategy & Planning

    The internet is overrun with content. Even with 8.5 billion searches a day, it can still be difficult for your content to stand out. Producing more blog posts and web pages isn’t the answer. Today’s algorithms — and audiences — favor quality over quantity.