Skip to content

Allegiance Group + Pursuant Resources

Filter By:
Type of Resource
Type of Work
    Guide

    The Ultimate Guide to Giving Tuesday 2024 

    Nonprofits, Strategy & Planning

    Can you believe we’re already counting down to the end of the year? This is a pivotal time — most nonprofits will bring in 25–30% of their annual budget over the next two months. And while it may seem early to talk about Giving Tuesday 2024, it’s never too soon to start planning.
    Podcast
    Solving the Paid Media Puzzle: Unlock New Donor Relationships and Digital Growth

    Solving the Paid Media Puzzle: Unlock New Donor Relationships and Digital Growth

    Nonprofits, Digital Marketing, Strategy & Planning

    The digital landscape constantly evolves. Changing algorithms, shifting audience preferences, and privacy concerns can be challenging to sort through. Paid media can help you solve this puzzle. Our Chief Strategy Officer Trent Ricker, talks with VP of Advertising Laura Hinrichsen about how nonprofits can use paid media tactics to build a strong digital presence.
    Podcast
    Unlocking Donor Insights: The Power of Journey Mapping & Touchpoint Audits

    Unlocking Donor Insights: The Power of Journey Mapping & Touchpoint Audits

    Nonprofits, Strategy & Planning

    Omni-channel fundraising strategies are the foundation of every nonprofit we work with. But to ensure you're reaching the right donors with the right messaging, you need to step back and evaluate every constituent relationship and communication.
    Article
    elevator

    Nonprofit Elevator Pitch: Tips for Crafting Your Appeal

    Strategy & Planning

    Use these tips and examples - plus a template - to create an effective nonprofit elevator pitch for your organization.
    Podcast

    How to Make Your Brand Go Beyond Relevant to Irresistible with Cynthia Round

    Nonprofits, Strategy & Planning

    How is your nonprofit's brand significant in the lives of your loyal users? That's the question branding expert Cynthia Round asks every organization that works with her. The reason? Studies have shown that building and maintaining an emotional connection with your users is what inspires their loyalty.
    Article

    Unleash Your Leadership Potential: How to Break Through the Barriers Holding Your Nonprofit Back

    Nonprofits, Strategy & Planning

    As a leader in the nonprofit sector, you’ve likely faced the challenge of balancing high expectations with limited resources. But consistently trying to do more with less isn’t sustainable. In fact, it’s driving fundraisers away from the industry in droves.
    Article
    Uncovering Your Omnichannel ROI Through Attribution

    The Power of Attribution: How to Unlock Your Omni-Channel Fundraising Potential

    Nonprofits, Analytics & Insights, Strategy & Planning

    Omni-channel fundraising is more than a buzzword — it’s a necessity if you’re going to meet your constituents where they are. But, accurately measuring and tracking your efforts across multiple channels is a significant challenge, especially if you have a small team.
    Article
    Learn more about how to get donations for a fundraiser by following these ten best practices.

    How to Get Donations for Your Cause: 10 Best Practices

    Nonprofits, Strategy & Planning

    Fundraising is a year-round concern for nonprofit organizations. Follow these 10 steps to increase gift giving from your donors and jumpstart your fundraising efforts.
    Article
    It’s All About the Journey: Strengthening Relationships Through a Touchpoint Audit

    It’s All About the Journey: Strengthening Relationships Through a Touchpoint Audit

    Nonprofits, Strategy & Planning

    If you think digital marketing doesn’t apply to you because your organization focuses heavily on direct mail, think again. Dozens of touchpoints lead to a gift, and they’re all related — even if you can’t see the handoff. That direct mail donation? The donor may have seen your social media ad, which reminded them to respond. An online gift? The postcard you sent may have inspired it.
    Webinar
    Journey Mapping Workbook: A Guide for Deepening Relationships with Your Constituents

    Touchpoint Audit and Journey Mapping

    Nonprofits, Strategy & Planning

    As a nonprofit leader, staying ahead of the curve is essential. We’re excited to present our webinar, where we dive into the insights from the highly anticipated 2024-2025 Giving Outlook.
    Podcast
    Podcast - Uncovering Your Omni-Channel ROI Through Attribution

    Uncovering Your Omni-Channel ROI Through Attribution

    Nonprofits, Strategy & Planning

    Measuring an omni-channel campaign gives a holistic view of your engagement and performance. In this episode of the Go Beyond Fundraising podcast, we break down the attribution methods that can best help you wrangle all the metrics you’re tracking so you can more clearly communicate your ROI.
    Guide
    Breakthrough Fundraising: Achieve the Impossible with a New Way of Thinking

    Breakthrough Fundraising: Achieve the Impossible with a New Way of Thinking

    Nonprofits, Strategy & Planning

    We believe that nonprofit leaders are uniquely equipped to change the world. We’ve witnessed the powerful impact of applying Breakthrough Thinking to fundraising efforts. In partnership with Gap International® we are dedicated to empowering more leaders to achieve their missions through this transformative approach.