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Allegiance Group + Pursuant Resources

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    Article

    How to Forecast Fundraising Revenue during the COVID-19 Recession

    Analytics & Insights, Digital Marketing
    Article

    7 Key Database Metrics
    Webinar

    Digital Advertising During a Global Crisis

    Digital Marketing, Facebook Ads, Google Ads

    Best practices, tips and new opportunities that will keep your ad campaigns on strategy and potentially, push you in a new direction.
    Article

    Digital Lead Generation — What It Is; Why You Need It

    Digital Marketing
    Article

    Allegiance Group + Pursuant Expands Integration with 360MatchPro by Double the Donation

    Public Media CRM
    Article

    Your Ultimate Guide to the Perfect Loyalty Program

    Nonprofits
    Webinar

    The State of SEO: 2020

    Analytics & Insights, Digital Marketing, Strategy & Planning

    SEO has changed! Learn the latest about modern SEO and the tactics and tips that will help you drive qualified traffic to your website.
    Article

    Details Matter When Evaluating the Success of Your Fundraising

    Analytics & Insights, Strategy & Planning, Allyra, Nexus CRM, Public Media CRM

    Time and care taken up front will pay off during post-campaign evaluation. Untracked test components lead to an absence of actionable learning.
    Article

    Loyalty & Incentives Division Launches New MemberCard Site

    50
    Article

    5 Key Things You Should Always Share with Your Agency Partner

    Strategy & Planning

    If you’re engaged with a direct response fundraising agency, you’ll benefit from their best ideas and will surely have an easy relationship the more they know about you, how you like to work, and what lies ahead for your organization.
    Article

    PRESS RELEASE: Allegiance Acquires Beaconfire RED

    Digital Marketing, UX & Visual Design, Website Development
    Article

    Allegiance Software Founder, Sonja Jensen, Retires After Forty Years Serving the Public Media Industry

    Public Media