Article
Building a Digital Presence Through Paid Media: It’s Easier Than You Think
Nonprofits, Digital Marketing, Strategy & Planning
Think a paid media strategy is too expensive? Think again. Nonprofits of all sizes and with any budgets can use the data from their owned media to kick off their paid media efforts.
Guide
The Ultimate Guide to Giving Tuesday 2024
Nonprofits, Strategy & Planning
Can you believe we’re already counting down to the end of the year? This is a pivotal time — most nonprofits will bring in 25–30% of their annual budget over the next two months. And while it may seem early to talk about Giving Tuesday 2024, it’s never too soon to start planning.
Podcast
Solving the Paid Media Puzzle: Unlock New Donor Relationships and Digital Growth
Nonprofits, Digital Marketing, Strategy & Planning
The digital landscape constantly evolves. Changing algorithms, shifting audience preferences, and privacy concerns can be challenging to sort through. Paid media can help you solve this puzzle. Our Chief Strategy Officer Trent Ricker, talks with VP of Advertising Laura Hinrichsen about how nonprofits can use paid media tactics to build a strong digital presence.
Podcast
Unlocking Donor Insights: The Power of Journey Mapping & Touchpoint Audits
Nonprofits, Strategy & Planning
Omni-channel fundraising strategies are the foundation of every nonprofit we work with. But to ensure you're reaching the right donors with the right messaging, you need to step back and evaluate every constituent relationship and communication.
Podcast
How to Make Your Brand Go Beyond Relevant to Irresistible with Cynthia Round
Nonprofits, Strategy & Planning
How is your nonprofit's brand significant in the lives of your loyal users?
That's the question branding expert Cynthia Round asks every organization that works with her. The reason? Studies have shown that building and maintaining an emotional connection with your users is what inspires their loyalty.
Article
Unleash Your Leadership Potential: How to Break Through the Barriers Holding Your Nonprofit Back
Nonprofits, Strategy & Planning
As a leader in the nonprofit sector, you’ve likely faced the challenge of balancing high expectations with limited resources. But consistently trying to do more with less isn’t sustainable. In fact, it’s driving fundraisers away from the industry in droves.
Article
The Power of Attribution: How to Unlock Your Omni-Channel Fundraising Potential
Nonprofits, Analytics & Insights, Strategy & Planning
Omni-channel fundraising is more than a buzzword — it’s a necessity if you’re going to meet your constituents where they are. But, accurately measuring and tracking your efforts across multiple channels is a significant challenge, especially if you have a small team.
Article
It’s All About the Journey: Strengthening Relationships Through a Touchpoint Audit
Nonprofits, Strategy & Planning
If you think digital marketing doesn’t apply to you because your organization focuses heavily on direct mail, think again. Dozens of touchpoints lead to a gift, and they’re all related — even if you can’t see the handoff. That direct mail donation? The donor may have seen your social media ad, which reminded them to respond. An online gift? The postcard you sent may have inspired it.
Webinar
Touchpoint Audit and Journey Mapping
Nonprofits, Strategy & Planning
As a nonprofit leader, staying ahead of the curve is essential. We’re excited to present our webinar, where we dive into the insights from the highly anticipated 2024-2025 Giving Outlook.
Podcast
Uncovering Your Omni-Channel ROI Through Attribution
Nonprofits, Strategy & Planning
Measuring an omni-channel campaign gives a holistic view of your engagement and performance. In this episode of the Go Beyond Fundraising podcast, we break down the attribution methods that can best help you wrangle all the metrics you’re tracking so you can more clearly communicate your ROI.
Guide
Breakthrough Fundraising: Achieve the Impossible with a New Way of Thinking
Nonprofits, Strategy & Planning
We believe that nonprofit leaders are uniquely equipped to change the world. We’ve witnessed the powerful impact of applying Breakthrough Thinking to fundraising efforts. In partnership with Gap International® we are dedicated to empowering more leaders to achieve their missions through this transformative approach.
Article
Unify Your Nonprofit’s Omni-Channel Data with the Right Tech Stack
Nonprofits, Digital Marketing, Strategy & Planning
As fundraisers and marketers, it’s easy to get caught up in how each individual channel or campaign performs. And while this is essential data, it’s not a complete look at what’s driving donor engagement and gifts. Instead, consider each channel a starting point for a larger conversation.